Isn't it true that one of the main advantages the iPod had over any other device on the market is its link to iTunes? And isn't it true that the link was only made possible with DRM? Now that its DRM advantage is gone, what's stopping you from buying competing products from iRiver, SanDisk, and others?Īs far as I can tell, nothing (other than the quality of Apple's products).īut in order to determine if Apple really cares, we first need to figure out if Apple is a hardware company or a music retailer. And now, after years of waiting, Jobs and his minions have finally achieved their goal of eliminating it.ĭoes that necessarily mean that it's good for Apple, though? I don't think there's a simple answer. Steve Jobs even wrote a letter detailing his belief that DRM is bad for all of us-record labels included. Even Apple was excited to announce it, and the new pricing model-$0.69 and $1.29, depending on the song-seems to suit its fancy.įor years, we've been hearing about Apple's desire to make iTunes DRM-free. The crowd in attendance cheered joyfully when it heard the news, and millions of people across the globe were excited to finally know that all that crazy Apple copyright protection was finally behind them.
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